In 2006, lawyer Michael J. Kline informed two of the brand managers for Coca-Cola Classic that they could sue their own company's Coca-Cola Zero brand. What ensued was an unprecedented reality TV-styled marketing campaign. In “Candid Camera” like settings, two actors, posing as Coke Classic brand managers seek to establish the case that the sugarless Coke Zero tastes so much like the Real Coke Classic that they have a legitimate intellectual property suit. The charge? “Taste infringement.” In a number of mildly humorous to quite hilarious encounters, attorneys are captured on tape, with responses ranging from stumbling nonsensical utterances to verbal aggression.
Posted May 26, 2009 By