Blogging is not a sin.  No, really.  It’s not.  No commandment says “Thou shalt not blog,” and good and necessary consequence doesn’t place blogging on par with pornography.  Real Christians really blog, but sad to say, much of this blogging doesn’t look really Christian.  With thanks to technology and the hankering to be heard, blogging has found its place, and is indeed morphing into its own accepted, self-propagating, self-attesting genre of the written word.  But by its very nature it’s unique.  It has none of the editorial, marketing, and vetting protections of other published formats.

In 2006, lawyer Michael J. Kline informed two of the brand managers for Coca-Cola Classic that they could sue their own company's Coca-Cola Zero brand.  What ensued was an unprecedented reality TV-styled marketing campaign.  In “Candid Camera” like settings, two actors, posing as Coke Classic brand managers seek to establish the case that the sugarless Coke Zero tastes so much like the Real Coke Classic that they have a legitimate intellectual property suit.  The charge? “Taste infringement.”  In a number of mildly humorous to quite hilarious encounters, attorneys are captured on tape, with responses ranging from stumbling nonsensical utterances to verbal aggression.